Due to globalization and widespread use of the Internet, the way how businesses utilize integrated marketing concepts has changed. As the computer and Internet usage has increased, the Internet became the primary means of information search, shopping, and services (Cetinkaya, 2014). Thus, the brands have decreased the usage of traditional mass media and began to […]
Methodology & Findings
Methodology The research was done throughout an observation of the websites and social media accounts of Turkish fashion brands that to discover how and why Turkish firms in the ready-to-wear industry were utilizing integrated marketing concepts. The data was collected from April 17th to April 21st, 2017. Due to the subject of the phenomenon, the […]
Literature Review
Overview of the Turkish Apparel Industry and Firms Turkish apparel industry has been rapidly evolving due to the changing external environment (Culpan, Ekin & Kumbaracı, 2007). This evolvement was inevitable as the increased demand for ready-to-wear products from developed countries due to the low-cost advantages has put Turkey in a rising position as one […]
How and why are Turkish firms in the ready-to-wear industry utilizing Integrated Marketing Concepts?
INTRODUCTION Increasing competition conditions due to globalization force companies to develop different innovative applications in different fields of management areas. Marketing activities is one of the part of these fields which companies focus on to gain a competitive advantage in recent years. Technology development and evolution of a new consumer class prone to using this […]
Inspiration Journal 5 – Website Usability
As Stokes (2013) claimed, “websites are, in many ways, at the heart of successful digital marketing. They are your home on the web, a shop window over which you have full control, and often the first place people stop to find out more about you” (Stokes, p. 77). Therefore, while designing a web, all the […]
Inspiration Journal 4 – Synergy Ads
This week I am going to discuss some synergy-based advertisements. First of all, I would like to start with a definition of a word “synergy”: what does it mean? A synergy is “a state in which two or more things work together in a particularly fruitful way that produces an effect greater than the sum […]
VISUAL-BASED ADVERTISEMENTS
In the recent times, visual-based advertisements have been considered as “a guaranteed winner” (“5 Facts Prove Visual Content Is A Guaranteed Winner! – Heidi Cohen,” n.d.). Thus, due to the sources, “94% more total views on average are attracted by content containing compelling images than content without images and 67% of consumers consider clear, detailed […]
Inspiration Journal 2: Text-based advertisements
Text-based advertisement can be a powerful tool when design and copy concepts applied effectively. As it is stated, “in the same way that a person’s body language and vocal tone impact a message, an advertiser’s use of various background elements and words can affect the interpretation of an advertisement” (“What Is the Tone of Voice […]
Effective Design Concepts
Effective Design Concepts What makes a good advertising? To answer this question, I would like to quote Leo Burnett, an American advertising executive and the founder of the Leo Burnett Company, Inc, “I am one who believes that one of the greatest dangers of advertising is not that of misleading people, […]
NIKE CRM PROGRAM
NIKE CRM PROGRAM Looking at the great number of Nike’s fans, it is obvious that there is something deeper than just successful applying of the classical marketing strategies. Before anything else, it is a great example of true content marketing strategy. It is a real success story, at the heart of which lies real customer […]
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